Mango Store ReopeningEvent24 October 2018
By Adelia Ayu
Bringing their latest collection to town with their store re-opening, MANGO persuade its customer to walk the line with something fine.
With more than 10 years leveling up fashion game in Indonesia, MANGO has expanded its presence all over the region via its 17 stores. One of them is in Grand Indonesia, which recently celebrated its re-opening. During the event, guests were able to see the brand’s new store concept and the latest Autumn–Winter 2018 collection.
Opened on 14th September, the relocated MANGO Grand Indonesia store has 780 m2 selling space that stocks women, men, and kids lines in an open and functional space. Introducing their new architecture and design concept, The Line, the store tries to unify all the lines in wider and more dynamic space that significantly improved shopping experience.
Hosted by renowned fashion model Patricia Gunawan and fashion influencers such as Ayla Dimitri, Olivia Lazuardy, and Elxi Elvina, the re-opening event highlighted latest collection in a 15 minutes Fashion Talk session. They presented the latest trend pieces including animal prints, khakis combined with red and black, feminine knitwear, oversized sweater, black and white color palette plus masculine coats.
Trends aside, guests also get a special, personalized Mango tote bag created by talented artist Dinda Puspitasari. That alone adding special touch to the event that being enlivened by chilly beats from DJ R Bagus A.
PHOTOS Courtesy of MAP