Reimagining beauty with soul, Shiseido launched its new groundbreaking collection that redefines visibility in beauty.

Established in 1872 in Ginza, Tokyo, one of Japan top notch makeup companies Shiseido has redefined beauty via innovative and unique textures that shown in bold colors. Through their new tagline, “Beauty reimagined, Beauty made with soul”, Shiseido showcased its breakthrough technology via modern, minimalistic, visionary, expressive, and creative collection.

With their first wave of groundbreaking line called “Visible Feels Invisible”, Shiseido launched its new Big Bang collection in Laguna Atrium, Central Park. The event includes makeup demo and new collection showcasing. The collection itself includes 21 products and 125 shades classified into four reimagined textures – Dews, Gels, Powders and Inks. They are weightless, but lasting and make a statement with such bold, impactful colors.

The event was attended by Shiseido Indonesia Brand Ambassador Prisia Nasution, alongside well-known celebrities such as Angel Pieters, Maria Selena, and Milane Fernandez. Created by four notable global artists like Kara Yoshimoto (make-up artist), Yi Zhou (artist), Sonoya Mizuno (actress) and Banks (musician), the makeup line gives a range of colorful, light-textured, and artsy packages.

Through the pop-up event, guests are able to consult with Shiseido’s beautician while getting a chance to be the first to experience the visible feels invisible beauty experience by new Big Bang collections.

PHOTOS Courtesy of Shiseido