OFF WHITE Took Over Jakarta

Fashion18 February 2019

By Larasati Oetomo

OFF WHITE Took Over Jakarta

Luxury streetwear brand OFF-WHITE c/o Virgil AblohTM recently debuted their first flagship store in Indonesia.


Located at the ground floor of Plaza Indonesia, Jakarta, the OFF-WHITE store was officially open on February 14, 2019 but only be made public on February 15. The opening party was opened by private lunch and preview session hosted by both Plaza Indonesia and Off-White Indonesia.

Spanning approximately at 150mq, they retail both Off-White's Men's Cruise 2019 collection and Women's Resort 2019 for the long-awaited fans. Goods from clothing, shoes, bags, to accessories are now within the reach of local aficionados.

The spacious gallery is inspired by sense of continuity and evanescence. As the brand mentioned it, “The continuity is conveyed through a long series of white metallic hangers made of satin steel, with satin steel furniture to match” while the evanescence is depicted as “the brushed, satin glass which conceals the space from the outside looking in for a vanishing effect”. The concept is wrapped in monochromatic shades as the signature colors of the brand.

OFF-WHITE was first introduced by American designer Virgil Abloh in 2013. The label’s collections consist of men's and women's clothing, objects, furniture, and publications. They started to steal the attention of global fashion enthusiasts with their plays of proportions, materials, graphic design and clever use of materials in employing youthfulness in the realm of high fashion.

PHOTOS Courtesy of Off-White Indonesia