American fashion house Coach currently released five colorful and playful mascots for their holiday collection.

Some of them are Rexy, the fearless dinosaur and Sharky, the fierce-and-funny shark, who leads the gang. Magical unicorn named Uni, a corgy called Doggy, and Froggy also joined the gang.

Even Rexy already established his own fashion collection, anointed in mixture of warm colors like honey and maroon and millennial-like palette of baby pink and blue.

These mascots are released following the rebranding of the accessory label to Tapestry, under Kate Spade acquisition.  While the renaming process received a lot of negative comments, Coach step forward to introduce much younger concept, including the exclusive contract with American singer Selena Gomez.

The fashionable mascots can be found in many of their products and accessories, ranging from bags, keychain, to bookmarker. The sugarpop details are released as a part of their holiday collection—making them a quirky way for early spring starter.

PHOTOS Courtesy of Tapestry