How do you enjoy tequila? Shots? Lime and salt? Jose Cuervo has better way to do it.

Driven by the brand’s character of dynamic and forward-thinking, Jose Cuervo offered fresh ways of enjoying tequila to their Indonesian consumers through #WHYWAIT campaign.Tthey are introducing the importance of nuance and experience in enjoying tequila… That includes tuning down your Air Conditioner.

#1 Eat the Tequila

Now that’s what you called true temptation. Jose Cuervo worked with pastry chef Charins Chang to create truffle chocolates infused in Jose Cuervo Reserva de la Familia.

#2 Sensación de Frío

Jose Cuervo successfully experimented with the idea of enjoying tequila in ice-cold room. During the Why Wait Party in Ocha & Bella, Menteng, guests can enjoy Jose Cuervo Tradicional in lowered temperature to chill—literally.

#3 Let Life Gives You Lemons

With their special recipe drink Why Wait Paloma, which was only presented during the party, the key is to sit back, relax, and perhaps a little laughter with friends.

PHOTOS Courtesy of Jose Cuervo